The start of our Crust journey

Wow, what a full on couple of months it has been. I honestly had no idea what to expect…I knew having our own business was going to be hard work but gee did the first week test me! burger boy being a realist was however prepared and knew what was coming 😉 so it wasn’t such a shock to his system, although it did knock 8kgs off him!

We went from waiting month after month for our builder to finish our store’s fit-out…below is what our store looked like before the fit out…

Before the fit out...

We had our hearts set on our store being ready for the 2011 Beaufort Street Festival but when that didn’t happen we hit the streets of Mount Lawley anyway. We gave away over a 1000 pieces of our gourmet pizza made by our team at the Subiaco store and delivered personally by burger boy to the front of our then soon-to-be pizza bar – check out all our empty boxes at the end of the night!

We had high hopes that our pizza bar would be open by Christmas as scheduled so I took three weeks off my day job but was disappointed when our builder wasn’t able to deliver as promised. So instead of working through my Christmas break, I had a lovely much needed holiday whilst burger boy busily managed the fit out.

On the morning of our soft opening (Sunday January 22), we celebrated with a bottle of veuve :) We had waited so long and were super excited about making our first crust pizzas in our very own store.

Our Crust Gourmet Pizza Bar all fitted out :)

That night, we fed over 120 guests and were excited to hear our crust pizzas won over the taste buds of our fussy Italian & Chinese family, good friends and passing locals.

Philly Steak Crust Pizza

The philly steak, one of many crust pizzas served...

We even had our first order that night, Grace one of our opening night guests insisted on paying for a wild mushroom pizza to take home.

Docket from our first pizza sold :)

Docket from our first pizza sold :)

We’ve been cranking our oven at full steam every day since :)

Our oven in action...

We’ve been both delighted and overwhelmed by the support of the local community. We’ve had our fair share of challenges with a new team onboard and being new to the pizza/hospitality industry but we sure learnt fast! Guess there’s no better way to learn than being thrown into the deep end. It has been so exciting having our own business and running it our way with the support of the Crust franchise. When it’s your own you really put in your all and it’s rewarding seeing the results.

Crust has certainly changed my perspective on how I review restaurants on foodie cravings, hospitality is a tough industry and I admire the restaurants that are able to offer amazing service & quality all the time. I am now much more appreciative and understanding as a customer, as I know exactly how much work goes into delivering quality food and service.

Even though Crust has been keeping burger boy and I super busy, it hasn’t stopped us from eating out 😉 I’ve got a huge back log of reviews and photos on my iPhone soon to be posted here.

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foodie cravings

I’m a foodie who enjoys trying new food anywhere / any place (restaurants, cafes, bars, market stalls, fast food joints…anywhere just name it!) both in Perth, Western Australia and on my travels. I’m not your ordinary foodie, I’m often described as ‘fussy’ but I really really do love my food - I guess just not everything that’s put on my plate. Though, my other half, ‘burger boy’, eats most foods so I’ll be blogging about what he eats too…and as the name implies, burgers will be a regular foodie blog for all you burger lovers outthere. I love showcasing my yummy food finds with pics so I thought why not share my passion for food with other foodies with my blog, foodie cravings. Follow my food journey as I discover new keepers and rave about my all-time favourites. 


  9 comments for “The start of our Crust journey

  1. February 25, 2012 at 6:43 pm

    What a great write up! I am really impressed with how quickly you have turned crust into what it has become!

    Keep at it guys! x
    Simon recently posted..Captain Stirling, Nedlands

  2. February 27, 2012 at 4:10 pm

    Yay! Congratulations! Wishing you the best of success – running your own business is hard work but it all pays off in the end. Enjoy watching it grow!
    Chompchomp recently posted..Clipper Cafe, Glebe

    • March 8, 2012 at 6:07 pm

      Thank you :) :) you are right, we can see it start to pay off already. So proud of my burger boy :) Sure in a year’s time, it’ll be just routine for us and hopefully I can convince burger boy to go on some sort of holiday with me.

  3. February 27, 2012 at 10:06 pm

    very exciting!
    i love this post :)
    Caviar_girl recently posted..Lola Rojo – has potential

    • February 29, 2012 at 10:02 pm

      thx hun! can’t wait to show you through our store & serve you up our crust pizzas in a few weeks x

  4. Sarah
    February 29, 2012 at 11:18 pm

    You had an amazing and profitable first day. Positive words about your store will surely spread quickly especially that many were satisfied with your pizzas. This news about your amazing success further inspired me to put up my own business in future as well.
    Sarah recently posted..DTS Home

    • March 7, 2012 at 10:23 pm

      Thanks Sarah, all the best with your future business :) it’s hard work but we know it’ll be all worth it.

  5. March 13, 2012 at 1:28 am

    Will Definitely pop by sometime soonnnn…. since it’s so near and ought to support the fellow food blogger too! :)
    Hungryepicurean recently posted..Sydney: Quay Restaurant, Circular Quay

    • March 20, 2012 at 10:26 pm

      Awww thanks :) look forward to seeing you – I’m usually in on the weekend.

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