My name is Stephanie and I recently started a PR internship as part of my uni course with Michelle - founding blogger of foodie cravings and small business owner of Crust Mount Lawley. I had the exciting project of helping Michelle plan and run Crust Mount Lawley’s 5th birthday party last month.
Crust Mount Lawley’s celebration was not only the biggest one held to date, but also announced the national pizza bar’s new Grazing Platter and long anticipated return of their beloved Peking Duck Upper Crust pizza.
The party was exclusive, and enticed the local community with promises of three courses of pizza on the house, live music by performers from West Australian Youth Jazz Orchestra, and cupcakes made by Michelle’s sister-in-law @littlemissbaconbaking as well as creative drinks generously sponsored by local Perth beverage sensations Teassential and Darkstar Coffee.
Teassential are a creative tea bar located in central Perth CBD owned by tea lover Bena Andriani and her husband David. Launched in 2015, Teassential brings exotic blends from around the world right up to Perth’s doorstep and aims to please each and every individual palette by creating new and unique brews with the customer’s personal preferences in mind. We were lucky enough to have a cold batch of Teassential’s delicious Jasmine Green Tea and Sencha kindly sponsored on the night, which was a big hit amongst all our guests.
For the adults, Darkstar Coffee provided the goods on the night through a very generous supply of their signature Cold Brew Coffee Concentrate. Carefully roasted and refined in their roasting lab in O’Connor, Darkstar Coffee pride themselves on four perfected blends that are already well known around Perth. Not only are these guys pros at perfecting the craft of coffee, but they also serve it up at their new coffee bar in the same location. The gorgeous dark concentrate was mixed together with a dash of milk and poured over ice, and provided a refreshing hit of caffeine to welcome in the warm night.
The party officially began at 6:30pm however lines were beginning to form by quarter past, and my role was to sign off our ticketed guests using the very clever and handy Eventbrite app. Parents with small children, food bloggers/Instagrammers clutching cameras, groups of friends and family alike were abuzz with patient excitement as they waited to be shown through while cheery jazz music began to play, with Tim on the keyboard and Alana on the saxophone.
Curious heads wandered over to sample various teas and cold brew coffee, and laughing friends lined up for instant happy-snaps at the photo booth sponsored by our friends over at Crust Pizza Ellenbrook.
Mums and dads were dragged along by little hands and feet towards the kids corner, where crayons and toys were littered about miniature stools we had set up.
Crust pizzas started to leave the ovens and were dished out amongst the hungry crowds, including the new and improved Peking Duck Upper Crust Pizza. The Grazing Platter made a special (and very quick!) debut, featuring Lamb Ribs with Mint Yoghurt, charred slices of Chorizo, fat Sweet Chilli Tiger Prawns and the classic Herb & Garlic Strips.
All of the favourite Crust pizza flavours made a special appearance, including the super popular Habanero & Mango Chutney Chicken and Pulled Pork & Slaw pizzas. Vegans, Vegetarians and gluten sensitive guests were catered for too, with endless rounds of customised pizzas distributed throughout the night while jazz music played.
The final course of sweet, sticky baked Cinnamon scrolls covered in thick and rich cream cheese made its way out to finish off the night. @littlemissbaconbaking’s red velvet cupcakes topped with tiny, cute candy pizzas had been wiped completely clean by our guests (especially the little ones).
By the end of the night, the weather was still balmy and warm but a fresh, pleasant breeze saw the massive crowd dissolved into a cosy few who had stayed behind in relaxed chit-chat. Guests beamed and waved goodbye at us as they made their way home; a few even stopped to impart their appreciation. Crust’s 5th birthday was a great success, and I learned a lot about effective communication, event management and event promotion in the process (while undoubtedly having a blast, too).
More about how Michelle and Joe started their small business can be found here https://foodiecravings.com.au/crust-gourmet-pizza-bar-mount-lawley-perth/
Here are some photos snapped by our favourite Perth food bloggers and Instagrammers! Search #crustmountlawley on instagram for more 🙂
